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About Shuga Designs

Graphic & website designer


My name is Sammy McWilliams and I am the founder and chief designer at Shuga Designs which was established in 2010.

Shuga Designs is a design company located in the beautiful county of Surrey, United Kingdom, working with clients throughout the United Kingdom and Internationally. I specialise in designing logos, websites, developing corporate identities, and assisting businesses in establishing their presence in the market-place. I have worked with a number of successful start-ups, helping them establish a foothold in their industry through successful consumer interactions in our fundamentally digital world.

My world outside of design sees me enjoying time with my amazing husband, beautiful daughter, and loving dog. As you can imagine, I tend to start my day off with a large cup of coffee.


I work with small to medium sized businesses and start-up companies, with the aim being to build their brand in a cost-effective manner. I embrace agile and flexible working, ensuring the hours agreed on provide maximum value for money and the product is client-approved at every step.

I have worked with a large range of industries such as guesthouses, an essential luxury candle business, interior designers, carpenters, landscapers, renewable energy solutions, clothing designers, beauticians, personal trainers and corporate gifting.

I believe in agile interactions with my clients, ensuring that the result they are looking for is achieved. I believe in the never-ending pursuit of knowledge, helping me to stay up to date with the most recent advancements in the design sector. I believe in embracing the belief my clients have in their business, allowing me to see what they see and translate this into an eye-catching result.