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CORPORATE IDENTITY

A Brand Identity Everything Else Can Be Built From

Your logo, colours, and fonts, designed once and used properly everywhere your business shows up.
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The Groundwork

A Foundation, Not Just A Logo

Designing since 2009.

I work with businesses starting from scratch and ones ready to move on from a DIY logo. Every project starts with understanding what you actually do and who you’re talking to, so what comes out the other end works as a foundation, not just a nice-looking mark.

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Nova Events-02

Services

What's Included

Discovery & Planning

A discovery call, brand questionnaire, and a mood board built around how you want your brand to look and feel.

Logo Design

Two to three logo concepts, two rounds of revisions on the one you choose, plus a sub-mark, colour palette, and brand fonts.

Brand Extras

Brand guidelines, business cards, email signatures, patterns, and custom font licensing, added as your project needs them.

How It Works

My Process

Discovery
We start with a conversation about your business, your audience, and what your identity needs to do, then build a mood board together to pin down the direction before any concepts are designed.
Concepts

I put together the logo concepts based on that conversation, for you to react to.

Refinement

Once a direction’s chosen, it gets refined: colours, fonts, layout, until it’s right.

Delivery
You get PNG, PDF, EPS, and SVG files, ready to use everywhere your brand shows up.

See It In Practice

Project Showcase

Brand Boards - Final-02
Fennel and clove logo mockup copy
NJRPR
The green daisy logo by shuga designs
MDB Landscapes
Shuga designs graphic and website design - Renewable Solutions Scotland - logo
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“I really enjoyed working with Sammy on the creation of my logo for my Communications Agency. She was great to deal with and the options for designs were perfect for what I was after. I will definitely be working with her again.”

What Comes Next

Your Identity Is Just The Start

Once it’s ready, the next step is putting it to work: business cards, packaging, print, social, everything your brand needs day to day, or a website built around it from the start. Book your identity together with graphic design or a website, and it comes as a package price rather than two separate quotes.
Explore Graphic Design
Explore Website Design
Soak craft Beer by Shuga Designs

Investment

Identity packages start from £550, with the final investment depending on scope, whether that’s a logo with colours and fonts, or a full identity with brand guidelines and extras. Get in touch with what you need, and I’ll come back with a clear quote and a realistic timeline.

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Ongoing Support

Here For What Comes Next

Your brand will grow past what we designed on day one, and that’s the whole point. A second location, a new product line, brand guidelines once you need them, I’m here for it, plus graphic design and website work when you’re ready, so everything keeps growing in the same direction it started in.

Billed hourly, so you only pay for what you need, whenever you need it. If you’d rather have a set amount of time each month, I also offer a retainer at a discounted hourly rate.

Frequently asked questions

Usually two to four weeks from the discovery call to final files, depending on how many rounds of revisions the concepts need.
That’s what the discovery call and mood board are for, getting your brand’s direction right before any concepts are designed. If nothing in the first round feels right, we go back to the brief and try again.
Most people move on to Graphic Design, applying the new identity to business cards, packaging, social, and everything else the brand needs. Website design can also be built around it.
Two to three logo concepts, two rounds of revisions on the one you choose, a sub-mark, a colour palette, and your brand fonts, delivered as PNG, PDF, EPS, and SVG files.
Yes, as an optional extra. It’s a short document setting out how to use your logo, colours, and fonts consistently, useful if anyone else will be creating content for your brand. Plenty of people starting out don’t need that yet, so it’s kept separate to keep your initial cost down.
No. Logo design is offered as part of a full corporate identity, since your colours and fonts need to be designed to work together too, not chosen separately afterward.

Got A Brand That Needs A Proper Start?

Tell me what you’re building, and I’ll come back with the right approach and a clear quote.

Tell me about your project