about shuga designs

Who is Shuga Designs?

My name is Sammy McWilliams and I am the founder and chief designer at Shuga Designs which was established in 2010.

Shuga diamond

Shuga Designs is a design company located in Edinburgh, Scotland, working with clients throughout the United Kingdom and Internationally. I specialise in designing logos, websites, developing corporate identities, and assisting businesses in establishing their presence in the market-place.

I have worked with a number of successful start-ups, helping them establish a foothold in their industry through successful consumer interactions in our fundamentally digital world. My world outside of design sees me enjoying time with my amazing husband, beautiful daughter, and loving dog.

I work with small to medium sized businesses and start-up companies, with the aim being to build their brand in a cost-effective manner.  I embrace agile and flexible working, ensuring the hours agreed on provide maximum value for money and the product is client-approved at every step.

I have worked with a large range of industries such as guesthouses, an essential luxury candle business, interior designers, carpenters, landscapers, renewable energy solutions, clothing designers, beauticians, personal trainers and corporate gifting.