about shuga designs

Who is Shuga Designs?

My name is Sammy McWilliams, an accomplished design professional with a fourteen-year track record owning Shuga Designs, located in Edinburgh, Scotland, working closely with clients throughout the United Kingdom and Internationally. Specializing in crafting captivating digital experiences, I focus on designing logos, websites, developing corporate identities, and assisting businesses in establishing their presence in the marketplace with innovative solutions tailored to their unique brand story and objectives.


I have collaborated with numerous businesses, aiding them in establishing a strong foothold in their respective industries by harnessing the potential of digital connectivity, showcasing my adaptability and versatility across diverse sectors.

I work with small to medium-sized businesses and start-up companies, aiming to build their brand in a cost-effective manner. I embrace agile and flexible working, ensuring the hours agreed upon provide maximum value for money and the product is client-approved at every step. Whether revamping existing interfaces or designing websites for new clients, I am committed to delivering exceptional results that exceed expectations. Outside the world of pixels and code, I find joy in the company of my amazing husband, beautiful daughter, and loving dog in the Scottish countryside.