Cambridge Gallstone Clinic: Private Clinic Website Design

Private clinic website design, logo and full brand identity for Cambridge Gallstone Clinic, the practice of Mr Siong-Seng Liau, a private consultant surgeon specialising in gallbladder, liver and pancreatic surgery in Cambridge.

The brief
Mr Liau needed a brand and website that would give patients confidence from the very first visit. Choosing a surgeon is a big decision, so the website had to present his credentials and experience simply and reassuringly, and make it easy for patients to get in touch.

What I designed
• Logo: the mark reads as CGC at first glance, the initials of the Cambridge Gallstone Clinic, with a second idea built into it. The circular break in the line is the universal power symbol, echoing what the surgery itself does: restoring a patient’s health and quite literally switching things back on.
• Brand identity: a navy and gold palette that feels considered and reassuring, carried through every part of the identity.
• Website: a clean, professional site that presents his credentials, specialisms and case history plainly, so trust is established before anyone has picked up the phone.
• Print: business cards to match.

Medical website design that builds trust
For private clinics and consultants, a website like this turns credentials into confidence, giving patients every reason to get in touch.

Planning something similar? If you run a private clinic or consultancy and want a brand and website that reflect your expertise, I’d love to hear about it. Tell me about your project.