Florist Graphic Design for Lily & Myrtle

Florist graphic design for Lily & Myrtle, a florist, flower school and coffee shop in Mayford, Surrey. I design for Lily & Myrtle on an ongoing basis, from flyers and labels to business cards, email newsletters, some of their social media graphics and product pages on their website.

The brief

Lily & Myrtle came to me with their brand identity already in place. They needed a designer who could use that brand consistently across everything the business produces, so every piece looks like it belongs to the same family.

That’s a big job for a business that does so much. Lily & Myrtle is a flower and coffee shop, a wedding and event florist, a flower school running workshops, and the home of Flower Maid, their flower subscription service. Each part has its own customers, and every one of them should instantly recognise Lily & Myrtle.

What I designed

• Flyers and leaflets for workshops, seasonal events and in-store promotions
• Labels for Flower Maid subscription deliveries
• Business cards, including cards for their wedding and event flowers
• Email newsletters sharing workshops, seasonal flowers and news
• Some of their social media graphics
• Product pages on their website

Every piece works within their existing brand, using their colours, fonts and logo the same way each time. The result is a florist brand that feels warm and recognisable, whether a customer picks up a flyer in the shop, opens a newsletter or receives a subscription box at home.

Ongoing florist graphic design

Working together on an ongoing basis means Lily & Myrtle always have a designer who knows their brand inside out. When a new workshop launches or the seasons change, designs are ready quickly and always on brand.

Planning something similar? Whether you run a florist, a flower school or another busy small business, I’d love to help your brand look consistent everywhere it shows up. Tell me about your project.