Soap Packaging Design for The Green Daisy

Soap packaging design and branding for The Green Daisy, an all-natural, cold process soap company based in Zimbabwe. Every bar is made with ingredients you can trust: palm oil-free, paraben-free and scented with essential oils only. Their soaps are cruelty-free and sustainably sourced, with eco-conscious values at the heart of everything they do.

The brief
The Green Daisy needed a brand and packaging that would show off those natural values at a glance, whether their soaps were on a shelf, in a gift box or on their market stall.

What I designed
• A logo with a soft, hand-drawn feel that matches the brand’s natural character
• Background imagery printed on natural card stock, keeping the whole look warm and organic
• Belly bands and boxes for the soap bars
• A set of badges highlighting what makes each bar special
• Signage for their soap stand

Natural soap branding that tells the story
Together, the logo, packaging and signage give The Green Daisy a consistent, recognisable look that feels as natural as the soaps themselves. Customers can see the brand’s values before they even pick up a bar.

Planning something similar? Whether you make soaps, candles or other handmade products, I’d love to help your packaging stand out. Tell me about your project.