March 2025

I get asked some version of this question most weeks, usually by someone who’s already spent a weekend trying to answer it themselves. They’ve opened a builder, picked a template, and got about as far as the homepage before the doubt set in. Not “can I do this,” exactly. More “should I be the one

A lot of the enquiries I get for semi-custom projects start the same way: not with “my website looks bad,” but with something closer to “I don’t know, it just doesn’t feel like me anymore.” That’s usually a better sign than the first one. Here’s what I actually notice, again and again, before someone reaches